對(duì)于接觸網(wǎng)站的朋友們來(lái)說(shuō)，“SEO”這個(gè)詞相信大家并不陌生。一個(gè)網(wǎng)站若想被搜索引擎經(jīng)�！肮忸櫋保�“SEO”起著非常重要的地位。為了方便大家學(xué)習(xí)英語(yǔ)，唯學(xué)網(wǎng)小編就給大家介紹一些關(guān)于“SEO”的英語(yǔ)資訊，幫助大家提高英語(yǔ)水平。 

英語(yǔ)學(xué)習(xí):你的SEO需要改進(jìn)嗎?

I recently asked a few start-ups why they avoid thinking about SEO. The most common reason I heard was some variant on the theme “SEO seems like this big huge thing that requires a lot of knowledge.”

我最近問(wèn)一些初創(chuàng)企業(yè)為什么他們避免考慮SEO。我聽(tīng)到最常見(jiàn)的原因是一些變體主題“SEO似乎是需要很多的知識(shí)的巨大事情。”

A Quick Test: Does Your SEO Need Improvement?

一個(gè)快速測(cè)試:你的SEO需要改進(jìn)嗎?

At the same time, many websites don’t realize they’re ignoring SEO or actively making it difficult for Google to discover their content. Here are three quick ways to know if your SEO needs improvement:

與此同時(shí),許多網(wǎng)站并沒(méi)有意識(shí)到他們忽視搜索引擎優(yōu)化或積極讓谷歌很難發(fā)現(xiàn)他們的內(nèi)容。這里有三個(gè)快速知道你的搜索引擎優(yōu)化需要改進(jìn)的方法:

A Google site search for your site (site:yoursite.com) yields fewer results than the number of pages your website actually has.

谷歌網(wǎng)站搜索你的網(wǎng)站(網(wǎng)站:yoursite.com) 結(jié)果收益率實(shí)際上比你的網(wǎng)站的頁(yè)面數(shù)量少。

The page titles on your website don’t accurately describe what’s written on the page.

你網(wǎng)站上的頁(yè)面不正確的描述寫(xiě)在頁(yè)面上的標(biāo)題。

If any of these are the case, it’s time to spend at least a couple of hours thinking about SEO. No, you’re not going to displace Yelp, SimplyHired, or TripAdvisor overnight, but you can position yourself to get more traffic from Google. Here are five basic steps to get you started.

如果任何這些情況下,是時(shí)候至少花兩個(gè)小時(shí)考慮SEO。不,你不會(huì)在一夜之間取代Yelp,SimplyHired,或TripAdvisor,但你可以自己從谷歌獲得更多的流量。這里有五個(gè)基本步驟,以此讓你開(kāi)始復(fù)習(xí)。

1. Choose if your Site is “Long Tail” or “Head”

選擇如果你的網(wǎng)站是“長(zhǎng)尾”或“頭”

It’s important to decide early on whether to focus your SEO attention narrowly or broadly—you’re probably not going to win on both. “Head” sites aim to rank well for common terms that are searched for thousands of times a day, like “how to get a job.” Long tail websites, on the other hand, try to rank well on Google search results for specific, more uncommon searches—the goal being to attract search volumes that, when combined, total that of the more common keywords.

早期決定是否將SEO注意力狹窄或?qū)掗熁�是很重要的，你很可能不�?huì)雙贏。“頭”網(wǎng)站目的的是在常用術(shù)語(yǔ)搜索每天成千上萬(wàn)次上提升排名,像“如何找到一份工作。“長(zhǎng)尾網(wǎng)站,另一方面,試圖在特定的谷歌的搜索獲得不錯(cuò)的排名結(jié)果,更不常見(jiàn)的搜索的目標(biāo)是吸引搜索量,結(jié)合時(shí),總計(jì)出更常見(jiàn)的關(guān)鍵詞。

If you’re a local dentist, you can probably only focus on one or two key phrases (“Manhattan family dentist,” for example). On the other hand, if you’re a national directory for dentists, there are thousands of keywords you can target (“emergency dental work in Mobile, Alabama,” for example).

如果你是一個(gè)當(dāng)?shù)氐难泪t(yī),你可能只關(guān)注一個(gè)或兩個(gè)關(guān)鍵短語(yǔ)(例如“曼哈頓家庭牙醫(yī)”)。另一方面,如果你是一個(gè)國(guó)家目錄牙醫(yī),有成千上萬(wàn)的關(guān)鍵詞可以目標(biāo)(“緊急牙科工作在移動(dòng),阿拉巴馬州,例如)。

2. Organize Your Content Using Bread Crumb Navigation

使用面包屑導(dǎo)航組織你的內(nèi)容。

Your goal should be to allow Google to easily access and understand all the pages on your site. Google crawls through your pages with “spiders,” and when they come to a random page, they try to follow the links on that page to get to other pages. If they can do that easily, Google can more quickly index your whole website and pull pages in to its search results.

你的目標(biāo)應(yīng)該是讓谷歌很容易訪問(wèn)和理解你的網(wǎng)站上的所有頁(yè)面。谷歌爬行通過(guò)頁(yè)面“蜘蛛”,當(dāng)他們走到一個(gè)隨機(jī)的頁(yè)面,他們?cè)噲D按照頁(yè)面的鏈接到其他頁(yè)面。如果他們能做到這一點(diǎn)很容易,谷歌可以更快的索引你的整個(gè)網(wǎng)站,其搜索結(jié)果頁(yè)。

3. Optimize Your Page Titles

優(yōu)化你的頁(yè)面標(biāo)題。

When you do a Google search, the blue links displayed below the main result are usually the website’s page titles. So, if you have accurate and descriptive page titles, Google will better be able to know if it should present your content to its users. For example, on our price guide for used cell phones, the page title is Used Phone Prices | Phone Price Guide. Often times, you’ll see sites where all the page titles are the same (for example, if we’d called every page “Price Guide”)—and that doesn’t help Google know what the page is about.

當(dāng)你做谷歌搜索,下面顯示的藍(lán)色鏈接主要結(jié)果通常是網(wǎng)站的頁(yè)面標(biāo)題。所以,如果你有準(zhǔn)確和描述性的頁(yè)面標(biāo)題,谷歌能夠更好的知道是否把你的內(nèi)容呈現(xiàn)給用戶。例如,在我們的價(jià)格指南使用手機(jī),頁(yè)面標(biāo)題使用手機(jī)價(jià)格|手機(jī)價(jià)格指南。通常,您會(huì)看到網(wǎng)站所有頁(yè)面標(biāo)題是相同的(例如,如果我們被稱為“價(jià)格指南”每一頁(yè)),而且這并不幫助谷歌知道這是關(guān)于什么的頁(yè)面。

Google also crawls the text of the page, including headers and subheads, so make sure that those are reflective of the content, too. The key is to strategically include keywords throughout your content—though they should make sense to the user, not look like an obvious list (remember the days of the “keyword dumps” at the bottom of the page?).

谷歌抓取的文本頁(yè)面,包括標(biāo)題和小標(biāo)題,所以也要確保這些內(nèi)容的反映。關(guān)鍵是要從戰(zhàn)略上在你的內(nèi)容中包括關(guān)鍵字——盡管他們應(yīng)該對(duì)用戶有意義,不會(huì)看起來(lái)像一個(gè)明顯的列表(記得的日子“關(guān)鍵詞轉(zhuǎn)儲(chǔ)”在頁(yè)面的底部嗎?)。

4. Build Original Content

建立原始內(nèi)容。

Google wants to direct its visitors to original primary content—not a re-post of something that’s already been published. So, even in the early days of your site, it’s best create your own content, rather than syndicating from other sources. Similarly, be choosy about who you let republish your content. If Google thinks the other source is the primary source and you’re the derivative, it will penalize you. On the flip side, if your content is the best (and only) answer to a very specific query, there is a high chance you’ll be rewarded by Google.

谷歌想直接訪問(wèn)原來(lái)的內(nèi)容而不是轉(zhuǎn)貼或已經(jīng)出版的東西。所以,即使在早期的網(wǎng)站,最好是創(chuàng)建自己的內(nèi)容,而不是發(fā)表從其他來(lái)源。同樣的,是挑選你讓重新發(fā)布你的內(nèi)容。如果谷歌認(rèn)為另一個(gè)來(lái)源是主要來(lái)源,你是衍生品,它就會(huì)懲罰你。另一方面,如果你的內(nèi)容是最好的(唯一的)回答一個(gè)非常具體的查詢,極有可能你會(huì)得到谷歌的獎(jiǎng)賞。

5. Get Inbound Links

把入站鏈接。

Google wants to send users to websites that are considered “authorities” in a subject area. Today, Google primarily calculates this by seeing if reputable sites are linking to you. Google also looks to see what words those websites use when linking to you to understand what your site is about (this is called “anchor text”).

谷歌希望發(fā)送給用戶的網(wǎng)站被認(rèn)為是“當(dāng)局”主題領(lǐng)域。今天,谷歌主要計(jì)算這看到如果通過(guò)看鏈接給你的網(wǎng)站是否是有信譽(yù)的。谷歌也似乎看到使用哪些詞鏈接到你理解你的網(wǎng)站是關(guān)于什么的(這被稱為“錨文本”)。

There’s plenty more to learn when it comes to SEO, but the best place you can focus your energy is the real hard stuff: creating great original content.

這還有許多東西需要學(xué)習(xí)SEO,但是最好的地方你可以集中你的精力才是真正的硬東西:創(chuàng)造偉大的原創(chuàng)內(nèi)容。

以上內(nèi)容是關(guān)于SEO需不需要改進(jìn)的介紹，由唯學(xué)網(wǎng)英語(yǔ)培訓(xùn)欄目小編提供，因此考生如若獲知更多關(guān)于英語(yǔ)培訓(xùn)的任何資訊，如雅思、托福、職稱等英語(yǔ)考試，可隨時(shí)關(guān)注英語(yǔ)培訓(xùn)欄目。如有任何疑問(wèn)也可在線留言，小編會(huì)為您在第一時(shí)間解答！